Rob Kaplan, Professor of Management Practice at Harvard and author of "What You’re Really Meant to Do: A Road Map for Reaching Your Unique Potential,” is interviewed in this Business War Chest to discuss tips to learn how to manage yourself and reach your unique potential.
5 Tips to Reach Your Unique Potential
1. Know your strengths and weaknesses.
Many small businesses fail due to a lack of awareness of their owner's weaknesses. If you need help identifying your weaknesses, ask others who will tell you the brutal truth. The good news is that you don't have to fix all your weaknesses - but you do have to surround yourself with people who complement you.
2. Understand your passion.
Small business owners often believe that they need to do tasks no matter what - whether they are passionate about the task or not. If you are doing tasks that you do not enjoy, you are not going to do them very well and your business will suffer. It is critical as a small business owner to delegate to others the things you do not like to do - as those tasks will be done better by someone else.
3. Identify 3 critical tasks & who is responsible.
Identify the 3 tasks that your company needs to do superbly well. Then determine which of those 3 critical tasks you will do and which you will need other people to do. As a small business owner, remember that you do not need to do everything yourself. What you need to do is bridge the mismatch between what the business needs to get done and what you can get done.
4. Understand your own failure narrative.
Most small business owners know their success story, the story of why they started their own business. But one of the keys to reaching your unique potential is articulating the the trauma in your story, the failure narrative - the story you fear other people are telling about you. What do you believe you are not good at or can't do? Until you can recognize your failure narrative, you will not know how that story is effecting your leadership and influencing your decisions. By defining your failure narritive, you can face it and achieve success.